In 2024, Audi faced a significant stumble in sales across various markets, impacted by a combination of global supply chain issues and shifting consumer preferences. The luxury automaker saw a decline in demand for its traditional sedans and SUVs, as consumers increasingly gravitated towards electric vehicles and alternative mobility solutions. Despite efforts to expand their electric lineup, production delays hampered growth projections. As Audi strives to adapt to the rapidly changing automotive landscape, industry experts speculate on the brand's strategies to reclaim market share and enhance customer engagement in a competitive environment.