Yokohama Tires: Japan's Winter Weapon
Yokohama has been selling tires in Canada since 1983 — it's the Canadian arm of a Japanese tire maker with a stated commitment to sustainable manufacturing and a lineup that currently runs 26 models deep on yokohama.ca. This is the brand whose name Ontario drivers know from two places: the iceGUARD winter line that shows up every fall, and the ADVAN performance line that shows up everywhere else.
The lineup, in plain English
Winter: the iceGUARD bench
The iceGUARD G075 is Yokohama's flagship winter for SUVs and trucks — a studless winter tire (the sidewall says so) that runs a 4.7-star average across 503 reviews on the Canadian site. It's backed by the iceGUARD iG53 for passenger cars, the iceGUARD iG51V for SUVs and trucks, and the BluEarth Winter V906 and V905, which sit in the eco-conscious BluEarth family for drivers who want winter grip with lower environmental weight.
Performance: the ADVAN family
Seven models, one name. The ADVAN A052 and NEOVA AD09 are the track-bred end — no treadwear warranty, because that's not what they're for. The ADVAN APEX is the street performance tire with a 40,000 km treadwear warranty on Y-rated fitments. The ADVAN SPORT V107 is the flagship summer for performance cars and SUVs, the FLEVA V701 covers wet/dry everyday performance, the ADVAN SPORT A/S+ carries a 90,000 km warranty for year-round performance, and the ADVAN SPORT EV A/S is tagged for EV and hybrid duty with extended tread life and a quiet ride.
Touring: the AVID workhorses
Three models, and the warranties tell the story: the AVID ASCEND LX and AVID TOURING S both carry 130,000 km / 5-year treadwear warranties, with the AVID ASCEND GT at 110,000 km / 5 years. These are quiet, long-life all-seasons for family cars and crossovers — the ASCEND LX alone has over 1,100 reviews on the Canadian site.
Trucks and SUVs: the GEOLANDAR range
Ten models — the deepest bench in the lineup. The GEOLANDAR A/T G015 (4.6 stars, 1,023 reviews) and the newer A/T4 G018 (105,000 km on P-metric) cover all-terrain duty, with the A/T XD rated commercial grade. The M/T G003 and X-MT go full mud-terrain, the X-AT splits the difference with a 70,000 km warranty, the CV G058 and X-CV G057 handle crossover duty, the H/T G056 is the long-haul highway tire at 115,000 km / 4 years with over 1,000 reviews, and the CV 4S G061 is the all-weather option with a 30-day satisfaction guarantee. The PARADA SPEC X PA02 rounds out the performance-CUV corner.
What Yokohama does well
Honest warranties and real review volume. Yokohama publishes kilometre-based treadwear warranties on eleven of its lines — up to 130,000 km on the AVID touring tires — and its Canadian site shows unfiltered customer ratings with serious sample sizes (1,000+ reviews on several models). The winter bench is genuinely deep, the lineup covers passenger to commercial grade, and there's a proper EV-specific tire and an all-weather option in the mix.
Where it falls short
Blunt version: the headline winter lines carry no kilometre-based treadwear warranty — winter tires are excluded from Yokohama's treadwear coverage, so you're buying on reputation. The track-bred ADVAN models (A052, NEOVA AD09, SPORT V107) likewise carry no warranty figure. Yokohama sits at the premium end of pricing, and with 26 models the fitment homework matters — not every tire comes in every size, and the right choice depends on your vehicle and driving.
Which Yokohamas are worth your money in the GTA
The iceGUARD G075 is the winter pick for SUVs and trucks — studless, deep reviews, built for exactly our roads. Passenger cars should look at the iceGUARD iG53. Year-round commuters get the best value from the AVID ASCEND LX or TOURING S at 130,000 km warranties. The GEOLANDAR A/T G015 is the proven all-terrain choice, and the H/T G056 is the long-life highway tire for trucks. Tell us your size and driving pattern and we'll point you at the right one.
FAQs
Is Yokohama a good tire brand?
Yes. Yokohama Tire (Canada) Inc. has sold tires in Canada since 1983, and its current lineup runs 26 models across winter, performance, touring, and truck categories. It publishes kilometre-based treadwear warranties up to 130,000 km and shows unfiltered customer ratings on its Canadian site.
What is Yokohama's best winter tire for SUVs and trucks?
The iceGUARD G075 — a studless winter tire for SUVs and trucks that runs a 4.7-star average across 503 reviews on yokohama.ca. It's backed by the iceGUARD iG51V for SUVs and trucks, the iG53 for passenger cars, and the BluEarth Winter V906 and V905.
What treadwear warranty does Yokohama offer?
Yokohama's Limited Treadwear Warranty covers eleven lines, whichever comes first: 130,000 km / 5 years on the AVID ASCEND LX and AVID TOURING S, 110,000 km / 5 years on the AVID ASCEND GT, 115,000 km / 4 years on the GEOLANDAR H/T G056, 105,000 km / 5 years on the GEOLANDAR A/T4 G018 (P-metric), and 90,000 km / 3 years on the ADVAN SPORT A/S+. Winter tires are not covered by treadwear warranties.
Is there a rebate on Yokohama tires right now?
Yokohama's Fall Rebate runs October 1 to December 15, 2026 — up to $100 back on a set of four select Yokohama tires. The GEOLANDAR CV 4S G061 is shown as a $70 rebate example. The promotion had not yet started as of September 30, 2026.
Does Yokohama make EV tires?
Yes — the ADVAN SPORT EV A/S is tagged for EV and hybrid vehicles, with extended tread life and a quiet ride. The BluEarth lines also carry eco-conscious tagging for drivers who want lower environmental weight.
What is the Yokohama iceGUARD G075?
The iceGUARD G075 is Yokohama's flagship studless winter tire for SUVs and trucks. It holds a 4.7-star average across 503 reviews on yokohama.ca and is the winter tire featured in our brand imagery.
Do you sell and install Yokohama tires in the GTA?
Yes. We sell and install the full current Yokohama range across the GTA at your driveway — text or call (647) 819-0490 with your tire size for a straight quote.
Ready to price out a set of Yokohamas?
We sell and install a wide range of Yokohama tires across the GTA, at your driveway and on your schedule. Text or call (647) 819-0490 with your tire size and we'll give you a straight quote — no upsell.